To become a successful online business owner, you need the following four things.
How many of you have a product to sell? You can’t build a business without having something to sell your customers. If you don’t have one, you need to Build Your Product First. Product can be anything that people might want. It doesn’t even have to be a physical product. It can be a virtual “e-book”, a mini-course, or a course for expertise on something that someone might be interested in. The key is to find the demand and analyze competition fully. Make sure people will buy your product when you have one. One way to do that is to just ask people. Ask your network of friends what they would like to learn or what they need for their business.
The Sales Copy
One of the most important task for any business, especially online business. You need to give your customers the reasons why they should buy from you. Your product connects with your audience through ONLY a sales copy. If you have an excellent product, a traffic source, but a failed copy, you’ll never succeed in convincing prospects to turn into customers. Many marketers out there fail in this very part of the process. Proper representation of the product is crucial to the life of the product. Writing copy is a sort of creative exercise. If you don’t think you can take time off to work on a copy, hire someone who can do it for you. We don’t want to be jack of all trades. There are a few ways to create a sales copy that are very commonly used among online marketers, which are:
- Video Sales
- Sales pages – clickfunnels, leadpages, instapage, etc.
- Email sequence
Each of the method has a different way of presenting the product. videos can be animated or white-board animated, voice-over, powerpoint presentation, etc. Sales page can be a one-page copy of what the product is, how is it beneficial to your potential buyer, the advantages of this particular product and why buy from you, etc. And email copies are the most converting sales copies of all. There are many copy writing techniques and mini-courses out there that teach how to write better email copies really well.
After putting the sales copy or a sales funnel together, you need customers to look at it. If you have a very good sales copy, but poor traffic sources, then it might not work the way you expect it to. Traffic can easily be simplified into two broad groups.
- Paid traffic
Facebook ads, Bing Ads, Google AdWords, etc..
- Organic traffic
Search Engine Optimization, Social Shares, natural following (family and friends), mailing list, etc.
Once you are confident that you are completely able to make money and have stagnated in terms of profit, you definitely reached a point where you have to scale your business. Regardless of what business you are in. You need to learn methods of scaling your business either by automating your business process as much as possible or by putting a team together. As soon as you are starting to scale, you will definitely reach a new level of working your business.
So, which phase of the process are you in? Which part are you struggling with? What are the issues?